Our Story
How a personal struggle blossomed into a passion for pure, botanical beauty.
"My vision has always been simple—help people feel confident in their own skin without relying on harsh chemicals or artificial ingredients. For me, it’s not just about beauty—it’s about wellness, sustainability, and self-love."- Inna, Founder of 99BOTANICALSBYINNA
My Story & Motivation
My journey began with a struggle of my own. For years, I dealt with skin issues that no store-bought product seemed to fix. Instead of healing, most products left my skin irritated because of the chemicals and artificial fragrances they contained. Out of frustration, I turned to natural remedies—lavender oil, rose water, herbal powders, and gentle plant-based oils. To my surprise, my skin slowly started to recover and glow again.
That experience changed everything. I realized nature had the answers we often overlook. What started as simple home experiments turned into a passion for studying herbal skincare and natural formulations. I began sharing small-batch products with family and friends, and the joy on their faces when their skin improved gave me the motivation I needed to take the next step.
Launching 99BOTANICALSBYINNA became more than just a business dream—it became a mission. I wanted to give others what I had found: safe, effective skincare that honors both the skin and the earth. Every product I create carries that same intention—to heal, to nurture, and to remind us all that true beauty is rooted in purity.
Our Mission
At 99byInna, our mission is to create skincare that celebrates real skin and the people who live in it. We craft gentle, effective formulations using science-backed and skin-loving ingredients that support the skin’s natural barrier rather than masking it. Our products are designed for everyday use — simple routines that fit real lives, providing visible results without overwhelming the skin.
Our Vision
Our vision is to become a global leader in authentic, accessible skincare — a brand that transforms how people feel about their skin. We want to inspire a world where beauty is not defined by perfection but by confidence, comfort, and care. We aspire to set new standards in clean beauty and sustainability, reducing our impact on the planet while elevating the wellbeing of our customers.